How to Best Use Goals In Google Analytics 2015

Google Analytic goals shouldn’t be viewed as a badge of honor, they should be used to make informed decisions. Here’s how to best use goals in Google Analytics.

There’s a concern with this habit. Not that it conveys signs of being an overachiever but the habit is reflected in my website administration. The goals achieved on my site are viewed similar to the goals achieved and hung on the wall in my home office. Meaning, I just look at them.

I realize I need to constantly review my Google Analytics goals specifically to ensure I am optimizing my users’ experience and conversions. I don’t need to view them like trophies on a shelf.

Bottomline, as marketers our efforts to move users to action can always improve. Let’s not rest on the fact that we are highly converting our website users, let’s use these goals to make better decisions going forward.

The first step is to identify what goals are needed…

Which Google Analytic Goals Do You Need?

---

A Google Analytic goal can represent various activities on your site which contribute to your success. Here are a few examples:

• Making A Sale – This is probably the most important goal you will track as it obviously links your website performance to your bottom-line.
• Capturing A Lead – This is another important goal, especially if you do not conduct eCommerce transactions.
• Newsletter Sign-ups – It’s important to know what marketing activitiy is driving newsletter sign-ups. By using this goal you can acertain if an email campaign or a banner ad is driving newsletter sign-ups.
• New User Signups – If you manage a membership site, this is an important goal to track. It will provide you with insight such as knowing where users navigate when signing up. You can use this goal to reveal any challenges preventing user sign-ups.
• File Downloaded – If you have an e-book, an app, a cool infographic, users are downloading these items when they land on your site. Understanding what steps they took before the download will naturally help your streamline the process and cause even more downloads.
• Blog Comments – Blog comments are a great indication that readers are intrigued by your blog posts. By setting up a blog commenting goal, you can track the number of comments and take a deep dive into what content produces the most comments. Although you are able to manage comments through your blog, most blogs use third-party apps to manage blog comments. Unfortunately, there’s tracking limitations when using this apps. I suggest reviewing the app to see if you can incorporate comment tracking in your Google Analytics.

How You Setup Google Analytics Goals

---

The first thing you do is login to Google Analytics. If you don’t have an account sign up at www.google.com/analytics. You will find the ‘Admin’ link at the top right:

Click on ‘Goals’ in the third column. Then Click on ‘New Goal’ button:

For this goal I want to set up tracking visitors to this post…

Now we have to tell Google Analytics what exact page to track for this goal.

So, I’ve set the destination to the permalink of this post and I’ve set it to “Equals to” because I only want to track this post. You can set a variable such as “Begins with” or “Regular expression” so you can track multiple pages or a string of pages.

Voila! You’re done. It should only take you less than two minutes to set it up.

Final Thoughts

---

Setting up goals in Google Analytics is beneficial if you want to know how a website is helping you achieve your ‘goals’. What’s important, however, is how you use that information to help make informed decisions about your site.

As you make changes to your site, such as call-to-action buttons or landing pages, you’ll notice how the goal reporting will change as well. Use those changes to identify the best way to optimize your site.

TAG : seo tips 2016, seo tips for beginners, seo tips for small businesses, seo tips for blogs, seo tips for wordpress, seo tips google, seo tips for etsy, seo tips 2015, seo tips for shopify, seo tips for wix, seo tips, seo tips and tricks, seo tips for website, seo tips and tricks to promote website, seo tips and tricks for beginners, seo tips and tricks pdf, seo tips and techniques, seo tips and tricks wordpress, seo tips and tricks for blogger, seo tips and tricks in hindi, seo tips and tricks for youtube, seo tips and tricks 2014, a to z seo tips, seo tips blog, seo tips blogger, seo tips bangla, seo tips backlinks, seo tips by google, seo tips beginners, seo tips bangla blog, seo tips bd, seo tips bing, seo tips best, seo tips commentluv, seo tips content writing, seo copywriting tips, seo copy tips, seo coding tips, seo copywriting tips 2015, seo career tips, seo company tips, seo consultant tips, seo coffee tips, seo tips domain name, seo tips duplicate content, seo tips directory submission, seo description tips, seo diy tips, seo design tips, seo domain tips, seo daily tips, seo developer tips, tips seo dasar, seo tips etsy, seo tips ecommerce, seo tips ecommerce website, seo tips easy, seo education tips, seo expert tips, seo examples tips, seo ecommerce tips 2014, seo tips for ebay, seo tips for eshop, ecommerce seo tips, ebook 5 seo tips for wordpress, seo tips for 2016, seo tips for google, seo tips google 2013, seo tips google 2014, seo tips guides and articles, seo tips google search, seo tips google pdf, seo tips google ranking, seo tips google panda, seo tips genesis, seo general tips, seo tips hindi, seo tips html, seo tips homepage, seo tips h1, seo tips hummingbird, seo tips hubspot, seo tips html5, seo headline tips, seo hacking tips, seo htaccess tips, seo tips in hindi, seo tips in 2016, seo tips in bangla, seo tips images, seo tips in 2014, seo tips in tamil, seo tips in 2015, seo tips india, seo tips in bangla pdf, seo tips infographic, seo tips joomla, seo tips joomla 2.5, seo tips joomla websites, seo tips joomla 3, seo tips for journalists, jimdo seo tips, joomla seo tips tricks, joomla seo tips google, joomla seo tips 2015, tips jasa seo, seo tips keywords, seo keywords tips and tricks, seo killer tips, seo key tips, tips seo kaskus, seo tips meta keywords, google seo keyword tips, seo tips title description keywords, k2 seo tips, k2 seo tips unlimited content, seo tips linkedin, seo tips latest, seo tips links, seo tips list, seo latest tips 2014, seo local tips, seo latest tips and tricks, seo tips for landing pages, seo tips for link building, seo tips for lawyers, seo tips moz, seo tips meta tags, seo tips magento, seo tips meta description, seo tips multilingual sites, seo tips meta, seo tips muse, seo marketing tips, tips seo mudah, seo tips nederlands, seo tips new website, seo tips news articles, seo tips n tricks, seo tips naming images, seo tips nl, seo tips news, seo new tips 2015, seo newsletter tips, seo new tips 2014, seo tips on wordpress, seo tips opencart, seo tips on page, seo tips october 2013, seo tips of the day, seo tips organic, seo tips online store, seo tips off page, seo optimization tips, seo optimization tips 2014, seo tips pdf, seo tips prestashop, seo tips photographers, seo tips ppt, seo pro tips, seo programming tips, seo promotion tips, seo photography tips, seo panda tips, seo penguin tips, seo quick tips, quick seo tips 2014, seo tips remember, seo tips rss, seo tips real estate, seo ranking tips, seo report tips, seo recovery tips, seo tips for real estate agents, seo tips for realtors, seo tips high ranking, seo tips for restaurants, seo tips squarespace, seo tips shopify, seo tips spot, seo tips small business, seo tips slideshare, seo tips sitemap, seo tips submitting domains to search engines, seo tips social media, seo tips step by step, seo simple tips, seo tips tricks, seo tips to improve organic rankings, seo tips to increase website traffic, seo tips to get on first page, seo tips title tag, seo tips and tricks 2014, seo tips tumblr, seo tips twitter, seo tips tricks 2015, seo tips to find affiliate marketing opportunities, seo tips uk, seo tips url, seo tips url structure, seo tips untuk blogger, tips seo untuk toko online, tips seo untuk wordpress, tips seo untuk blog, tips seo untuk website, seo useful tips, seo unique tips, seo tips video tutorial, seo tips video, seo tips voor beginners, seo tips voor magento, seo tips voor webshop, seo tips voor wordpress, shopify seo tips video, seo tips for youtube videos, vbulletin seo tips, volusion seo tips, seo tips wordpress, seo tips website, seo tips wix, seo tips wordpress 2014, seo tips weebly, seo tips wordpress 2013, seo tips when building a website, seo tips wordpress 2015, seo tips web design, seo tips write for us, xenforo seo tips, seo tips youtube, seo tips yoast, tips seo yang baik, seo tips for your website, google seo tips youtube, seo tips for your blog, yahoo seo tips, youtube seo tips 2013, youtube seo tips 2014, zenfolio seo tips, zen cart seo tips, seo 10 tips, seo 100 tips, seo 101 tips, 100 seo tips pdf, 10 seo tips 2014, 15 seo tips, 100 seo tips ebook, 13 seo tips, 11 seo tips, 10 seo tips for 2013, top 1 seo tips, seo tips 2016 uk, seo tips 2014, seo tips 2013, seo tips 2015 wordpress, seo tips 2014 wordpress, seo tips 2012, seo tips 2013 pdf, seo tips 2014 google, 3 seo tips, 3dcart seo tips, joomla 3 seo tips, vbulletin 4 seo tips, seo top 5 tips, 5 seo tips for wordpress, 5 seo tips, 50 seo tips, 500 seo tips, 5 seo tips for wordpress ebook, 5 seo tips for wordpress pdf, 5 seo tips for youtube videos, 5 seo tips for wordpress download, top 5 seo tips, top 5 seo tips 2014, top 5 seo tips for blogger, top 5 seo tips 2015, 5 basic seo tips, 65 seo tips, squarespace 6 seo tips, 7 seo tips, squarespace 7 seo tips, drupal 7 seo tips, 95 seo tips

Tweet